Luiz Starling

About Luiz Starling

I have spent my career at the intersection of physical products and digital connectivity. From shaping the future of connected tools to navigating the complexities of the global IoT ecosystem, I’ve learned that great tech doesn\'t guarantee a successful product.Today, I help organizations bridge the \"connectivity chasm\" through both Corporate Leadership and Strategic Advisory capacities. In both capacities I leverage my extensive experience and network in the IoT and Connected Solutions space to engineer value chains that benefit customers, clients, partners and end users.In my current professional capacity, I drive growth and manage strategic partnerships for Tier 1 Automotive OEMs. By overseeing high-stakes accounts and navigating the end-to-end connectivity value chain, I ensure that technical feasibility always aligns with commercial viability.Simultaneously, as the Founder of AmpUp, I oversee and lead our practice to be a strategic ally for organizations looking to launch or scale their IoT initiatives. We specialize in translating complex technical capabilities into commercially viable product strategies, all the way from the silicon level to the cloud.My core focus areas:• Strategic Business Development: aligning technology ecosystems with market needs to drive revenue.• IoT Solution Lifecycle: Guiding OEMs from concept to commercial launch.• Ecosystem Integration: Bringing together hardware, connectivity, and software partners to solve real business problems.Whether leading internal teams or advising external partners, I am driven by the challenge of turning \"connected potential\" into \"connected reality\".Specialties: Quick learner, problem solver, team leader, consensus builder, Mobile Security, IoT solution architecture, Connected Vehicles, IoT security, cybersecurity, M2M, BLE, LoRaWAN, Amazon Sidewalk, 5G, LTE, eSIM, Secure Element / SE, MCU, TEE, TSM, PKI, Agile, Waterfall, SaaS, Cloud-Native, AWS IoT, SIM, SIM OTA, MDM / Mobile Device Management, GSMA, SGP.02, SGP.22, SGP.32, GlobalPlatform, SCP/Secure Channel Protocol, secure credentials, wearables, SIM lifecycle management, SIM cards, identity and access management, authentication.US Work Status: US CitizenDisclaimer: All content, including images and video, is my personal responsibility and not approved by AT & T. Opinions shared are my own and not AT & T\'s.

Experience

1. Lead Business Development - Connected Car

   AT&T

   Jan 2026 — Present · Atlanta, GA, US

   Tier 1 Account Management: Lead business growth and account management for Tier 1 Automotive OEMs, with primary responsibility for the Honda account.• Strategic Growth: Identify and develop new business opportunities and strategic alliances to expand AT & T’s market presence in the connected vehicle sector.• Full Lifecycle Ownership: Manage the end-to-end engagement lifecycle, from responding to complex RFx’s and negotiating contract terms to deploying large-scale OEM solutions.• Cross-Functional Execution: Collaborate with legal, finance, product, and engineering teams to ensure seamless execution of multi-million dollar business development initiatives.• Market Intelligence: Leverage internal performance data and industry trends to inform strategic decisions and uncover emerging customer needs in the automotive landscape.• Stakeholder Influence: Develop and pitch compelling business proposals to internal stakeholders and global customers and partners, crafting execution plans that inspire transformation.

Education

• Universidade Federal de Minas Gerais

  Bachelor of Science (BSc), Electrical and Electronics Engineering

• General Assembly

  Other, Product Management

Skills

• Mobile Payments
• Nfc
• M2m
• Mobile Device Management
• Mobile Security
• Ota
• Sim
• Subscription Management
• Http Ota
• Device Management
• Technical Sales
• Technical Account Management
• Solution Selling
• Mobile
• Telecommunications
• Business Strategy
• Mobile Solutions
• Mobile Technology
• Roaming
• Gsm
• Wireless
• Pre-Sales
• 3g
• Product Management
• Smart Cards
• Mobile Commerce
• Umts
• Lte
• Security
• Sms
• Mobile Applications
• Mobile Communications
• 3gpp
• Provisioning
• Mobile Devices
• Solutions Marketing
• Bss
• Solution Architecture
• Sales
• Device Manager