Luiz Felipe Wanderley

About Luiz Felipe Wanderley

With over 20 years of experience as a senior product/brand marketing and business development leader, I bring a wealth of global expertise in executing creative, analytics-driven, and culturally tailored marketing strategies. My career has been defined by my ability to deliver impactful marketing and advertising solutions that drive new product launches, revenue growth, and market share expansion for enterprise brands across tech, CPG, travel, fashion, pharma, healthcare, and entertainment.I excel as a creative strategist, brand manager, and marketing leader, with a proven track record at global agencies such as VML/WPP and Publicis Groupe. My approach bridges the gap between creative, branding, and marketing functions to create a fully integrated strategy that builds powerful brand identities. This integrated approach has been instrumental in crafting and executing market-specific, culturally resonant campaigns, particularly in diverse regions like LATAM.As an entrepreneurial business development leader, I have successfully built and scaled regional and global business operations. My deep international experience, gained through leadership roles in New York City, Miami, and São Paulo, has equipped me with the ability to identify and align company capabilities with business opportunities across multiple markets. Career Highlights:• Drove business development for both net new business partnerships and organic growth for VML’s North American practice, generating millions in net new revenue and organic growth over the past 4 years. • Directed global business development initiatives for VMLY & R, working with 100+ global offices to plan and manage end-to-end pitch processes that generated millions in net new business over 3 years. • Hired, trained, and mentored multiple FTEs throughout an extensive career of 13+ years at VML/WPP, with several mentees progressing to management and leadership positions in the agency. • Led creative direction, strategic planning, and campaign execution to support successful product launches for companies such as P&G, Colgate-Palmolive, Intel, and Dell Technologies across diverse global markets.

Experience

1. Group Director, Business Development

   VML

   Oct 2021 — Present · Miami, FL, US

   Provided strategic direction for VML North America’s business development initiatives across Miami and the Southeast.• Strengthened networking efforts by leveraging referrals and cultivating relationships with local consultants while applying insights from thorough market research to identify and pursue strategic marketing alliances.• Collaborated with discipline leads to initiate and manage engagements with South Florida-based enterprises, securing opportunities for meetings to showcase VML\'s capabilities.• Functioned as VML’s primary liaison with key consultant partners, ensuring continuous visibility and active participation in major client pitches across North America and globally.• Implemented comprehensive company-wide training programs, equipping staff with the knowledge and skills to actively contribute to business development initiatives.

Education

• ESPM Escola Superior de Propaganda e Marketing

  Major in Branding & Product Communication

• The Wharton School

  Executive Education

• Universidade Paulista

  Bachelor of Marketing and Advertising