Luiza Libardi
E-commerce & Marketing Senior Manager @John Fluevog Shoes
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WORK HISTORY
E-commerce & Marketing Senior Manager @John Fluevog Shoes
Vancouver, BC, CA
Lead end-to-end e-commerce strategy for an internationally recognized footwear brand, overseeing site innovation, UX improvements, and digital roadmap planningBuilt and maintain BI reporting infrastructure to track performance KPIs and inform data-driven decision-making across marketing and operationsManage and optimize multi-channel paid digital campaigns, consistently improving ROAS through audience segmentation and creative testingOversee budget planning and allocation across marketing channels, balancing brand equity with performance goals
EDUCATION
Liceu Terras do Engenho
High School
ESPM Escola Superior de Propaganda e Marketing
Certificate, Project Management
British Columbia Institute of Technology
Senior Management Certificate, New Media Design & Web Development
PUC Campinas
Certificate, Literary Journalism: Profiles, Biographies and Travel Writing
Federal University of Santa Catarina
Bacharel, Journalism
SKILLS
ABOUT LUIZA LIBARDI
I\'ve spent over a decade helping an iconic Canadian brand grow its digital presence, and the work has never looked the same twice.As E-Commerce & Marketing Senior Manager at John Fluevog Shoes, I sit at the intersection of creativity and data. From directing website strategy and BI reporting to running performance ad campaigns and managing cross-functional teams, I focus on building digital ecosystems that are both beautiful and measurable.My background is genuinely cross-disciplinary: I started as a journalist and graphic designer, became a frontend developer, and grew into a full-stack marketing leader. That journey allows me to confidently write the brief, read the data, brief the dev, and present the strategy to the board.A few things I bring: A performance-first mindset, where every creative decision is tied to a business outcome Fluency in four languages (Portuguese, English, French & Spanish), enabling global campaigns and cross-cultural storytelling🤝 Advisory experience in MarTech, currently contributing to Blurbs Braintrust, vetting marketing technology vendors shaping the industryAway from the screen, I sew and dance flamenco, two crafts built on patience, precision, and the occasional dramatic flair. Let\'s connect if you\'re passionate about e-commerce innovation, digital strategy, or the future of MarTech.
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