Luiz Felipe Veras Rapacci
Product Innovation
- Role
- Co-founder & VP of Product at Growup
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Luiz Felipe Veras Rapacci
Results-oriented Marketing Executive with 19 years of experience driving growth and…
Experience
Co-founder & VP of Product
May 2020 — Present · Orange County, CA, US
Developed and launched the first fully automated Plant-Based Milk Maker• Spearheaded a startup from inception to market launch, overseeing R&D, prototyping,fundraising, branding, website development, and go-to-market strategy.• Generated significant industry buzz by unveiling the product at CES 2023, securing extensivemedia coverage and prestigious awards.• Successfully launched the product in January 2024, strategically prioritizing Amazon and D2Cchannels• Developed and executed a comprehensive e-commerce strategy across multiple channels,including Shopify and Amazon, through optimized product listings and targeted advertising(Amazon Ads, Google, TikTok, Meta, and Pinterest)• Managed and optimized Amazon seller account through inventory management, pricingstrategy, A+, Image Gallery content creation, and PPC advertising.
Education
University of California, Irvine
ACP
2017 — 2017
Hult International Business School
Innovation and Scenario planning
2015 — 2015
FIA Business School
Master of Business Administration (MBA)
2012 — 2014
Universidade Presbiteriana Mackenzie
Bachelor's degree
2004 — 2008
UC Irvine
Accelerate Certificate Program
2017 — 2017
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