Luis Trenard

About Luis Trenard

Strategic communications leader with a proven track record of leading and delivering internal engagement strategies in international, mission-driven institutions. I create compelling narratives that connect employees to organizational priorities, strengthen culture, and inspire action. My work translates complexity into clarity—through crisis management, content strategy, and large-scale events that strengthen institutional visibility, engagement, and impact.

Experience

1. Head of Employee Engagement, Change and HR Communications

   Banco Interamericano de Desarrollo

   Sep 2022 — Present

   Provide strategic communications advisory to senior leadership, including the President’s Office, CEOs of IDB Invest & IDB Lab, Executive Vice President, Vice President for Human Resources, and Digital Transformation.Architect of the Culture Evolution Narrative, with leadership town halls, institutional videos, intranet deployment, internal campaigns, newsletters, among others, to embed cultural commitments.Lead employee engagement and listening strategy across the Group, achieving 87%+ participation and supporting 60+ departmental action plans annually.Ensure alignment of internal narratives across departments, reinforcing culture, HR policies, and executive priorities.Designed and executed multi-channel end-to-end high-impact internal communications campaigns from concept to execution that connect employees to institutional priorities and culture commitments.Planned and delivered 20+ annual events and campaigns for employees and partners, achieving an average Net Promoter Score of 75.Spearheaded the launch of MyIDB, the Group’s one-stop shop intranet for employees, doubling the engagement of employees from the previous intranet.Led the development and cascading of the People Strategy 2022–2027, contributing to a 47-point increase in employees\' understanding of the strategy and direction of our people agenda.Advised senior leadership on communications for organizational restructuring, ensuring transparency and seamless transition.Designed communications for SAP SuccessFactors rollout (recruitment, onboarding, performance, talent management), achieving 85%+ user satisfaction.Directed communications for sensitive transitions and crises across 29 offices—including COVID-19 (90%+ confidence in safety measures), Return to Office, evacuations, and migration issues.Leadership & OperationsManage and mentor a cross-functional team of 7, fostering professional growth and performance excellence.

Education

• Georgetown University

  Master’s Degree, Public Relations and Corporate Communications

  2015 — 2017

• UCAB - Universidad Católica Andrés Bello

  Bachelor's Degree, Mass Communication/Media Studies

  2009 — 2014

Skills

• Comunicaciones De Marketing
• Adobe Photoshop
• Redes Sociales
• Publicidad
• Social Networking
• Social Media Marketing
• Marketing Strategy
• Advertising
• Strategic Communications
• Photoshop
• Inglés
• Public Relations
• Event Management
• Strategy
• Planificación Estratégica
• Microsoft Word
• Team Leadership
• Social Media
• Marketing Communications
• Facebook
• Trabajo En Equipo
• Relaciones Públicas
• English
• Event Planning
• Leadership
• Marketing
• Outlook
• Microsoft Office
• Research
• Microsoft Powerpoint
• Español
• Corporate Communications
• Negotiation
• Public Speaking
• Writing
• Organización De Eventos
• Customer Service
• Microsoft Excel
• Powerpoint
• Teamwork