Luis Riestra
Director of Sales and Marketing @Inn At The Quay
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WORK HISTORY
Director of Sales and Marketing @Inn At The Quay
New Westminster, BC, CA
Business Case Development: Authoring the comprehensive strategic business case for a full-scale property refit and F&B reconversion; conducting deep-dive competitive intelligence and rate-yield analysis to justify capital investment and mitigate market-share risk.• High-Level Stakeholder & Government Liaison: Representing the organization at executive-level economic summits (e.g, Surrey Board of Trade) and engaging with provincial leadership to align property interests with regional tourism.• Total Revenue & Catering Oversight: Directing all sales, marketing, and catering operations, ensuring high-volume events and community partnerships meet exacting luxury service standards and revenue targets.
EDUCATION
KDI School of Public Policy and Management
MFDI, Masters' in Foreign Direct Investments
British Columbia Institute of Technology
Digital Marketing Strategy Certificate, Digital Marketing Strategy
McGill University
BSc, Psychology
SKILLS
ABOUT LUIS RIESTRA
Strategically-minded Hospitality Executive with 20+ years of luxury leadership and a foundation in Naval Academy infantry cadet training. Expert in global hotel operations, pre-opening systems, and high-stakes P&L management (US$55M+ portfolios). A multilingual leader (Eng, Spa, Kor, Fre) dedicated to delivering \'Active Luxury\' guest experiences. Tennis Canada Certified Instructor and PADI certified Rescue Diver.
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