Luis Figueroa
Vm & In-store Design Senior Manager @Puig
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WORK HISTORY
Vm & In-store Design Senior Manager @Puig
New York, NY, US
Project-manage design and architectural activities for four distinctive premium Niche Brands, including Christian Louboutin, Penhaligon\'s, Dries Van Noten, and L\'Artisan, overseeing the creation of new counters and retail stores.Responsible for managing substantial budgets, handling a CAPEX budget of $2.5M USD and an OPEX budget of $650K USD, specifically dedicated to projects and campaigns for these brands.Executed Global SD & VM Concept Guidelines, tailoring design specifications for shops and counters to maintain a consistent evolution in visual merchandising and product presentations aligned with brand expectations. Crafted detailed product planograms to effectively highlight the brand\'s essence and values by methodically categorizing merchandise for display.
EDUCATION
CENTRO
Product Design, Industrial and Product Design
Universidad de La Salle Bajío, A.C.
Bachelor's degree, Industrial and Product Design
SKILLS
ABOUT LUIS FIGUEROA
Project Manager | Industrial Designer | Luxury Retail & Visual MerchandisingI bring 12+ years of experience transforming retail spaces and elevating brand experiences for Christian Louboutin Beauty, Dries Van Noten, Penhaligon’s, L’Artisan Perfumer, Clinique, Estée Lauder, Tom Ford, Jo Malone, MYKITA, and Sony.Expert in store design, visual merchandising, and project leadership, I turn creative vision into reality—driving innovation, efficiency, and brand storytelling. Let’s connect to shape the future of luxury retail!
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