Luis Felipe Giraldo-Rojas
Event Producer, Program Manager, Regional Manager, Operations Lead, Experiential Marketing Ninja @GMR Marketing
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WORK HISTORY
Event Producer, Program Manager, Regional Manager, Operations Lead, Experiential Marketing Ninja @GMR Marketing
Market development and operations strategy.• Analyzed metrics and demographic data to determine campaign success across industries.• Activated audiences to engage with specific brands through effective communication.• Led teams of brand activation pros and vendors to create positive brand awareness and deliver data-driven solutions.• Managed campaigns within budget while maximizing quality of engagements.
EDUCATION
Art Institute of Houston
Fashion Retail
University of Nevada-Las Vegas
Architecture
University of Virginia Darden School of Business
Course Certificat, Business Growth
SKILLS
ABOUT LUIS FELIPE GIRALDO-ROJAS
A few results we\'ve delivered to clients:• Over 5k successfully executed, safe, brand activations for over 3,500 organizations ranging from Ferrari to Dell to Redbull and award-winning agencies.• 1.2 Million reached on Instagram in a single day, promoting a BTS experiential event.• 35k fans participated in fundraising experience for Constellation that delivered $40M in earned media and $100k in charitable contributions.• Boosted White Claw’s Net Promoter Score by 3 points among a target demographic from a 3 month pop-up campaign.IBA empowers experiential and event teams to succeed while preventing burnout. We support experiential teams and guarantee the best experiences for audiences to connect. With the essential experiential project support: operations, staffing, and account management, our 3-in-1 solution minimizes complexity and guarantees ease, saving you time, mitigating stress, lowering liability, and freeing up your bandwidth so you can focus on the components that are critical for your projects.Our Roster is made up of a wide selection of best-in-class talent. With over Brand Ambassadors nationwide, we ensure the finest team representing your brand and ensuring the success of your projects. Through our recruitment, training, and management process, we provide teams of dynamic brand ambassadors who are more than warm bodies. They act as extensions of your brand, fulfilling roles as Brand Ambassadors, Hosts, and Production Assistants, ensuring guests’ and stakeholders’ needs are met. Our talent unlocks brand value, cuts through the noise with effective communication and provides seamless support for all brand activation needs.Our process and delivery ensures quality assurance, streamlined ways of working, and hassle-free event and project management, allowing you to focus on servicing your client’s relationship and being fully engaged on your projects.With 17 years of experience, we enable brand activation and event teams to execute projects sustainably, delivering award-winning results and leaving positive lasting impressions on audiences our team activates.Click my featured link to book a call today
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