Luisana Seijas
Enterprise Performance Strategy & Intelligence | Growth Investment Decisioning | Marketing Analytics & Optimization Leader
- Role
- Performance Media Lead at Truist
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Luisana Seijas
I lead enterprise performance strategy at the intersection of capital allocation, attribution, and disciplined growth.Over the past decade, I’ve overseen multimillion-dollar acquisition investments across regulated and high-growth environments, scaling annual media investment from $20M to $50M while improving capital efficiency by 20% and driving sustained double-digit growth.I’m most energized when performance data informs smarter decisions. I own forecasting and channel mix–informed budget allocation, translating marketing mix and attribution insights into a balanced investment strategy. When signals conflict, I design structured validation tests and bring Legal, Risk, Compliance, Finance, and business leaders together to align on what’s best for the enterprise and the customer.Paid media is my foundation. Building thoughtful, intelligence-driven growth systems is where I create the most impact.
Experience
Performance Media Lead
Jan 2024 — Present · Charlotte, NC, US
Education
Universidad Católica Andrés Bello - UCAB" (Andres Bello Catholic University)
Bachelors, Mass Communications; Broadcast Journalism
2000 — 2005
Universidad Simón Bolívar
SPECIALIZATION COURSE, SPORTS JOURNALISM
2006 — 2006
UC Berkeley Extension
Certificate, Data Science
2019 — 2019
Escuela Superior de Negocios y Tecnologia - ESDEN
Master Degree, Online Marketing Management
2011 — 2012
Skills
- Google Analytics
- Marketing Strategy
- Social Media
- Online Advertising
- Marketing
- Social Medias (Facebook, Linkedin, Twitter)
- Social Media Marketing
- Agile Methodologies
- Audiovault
- Powerpoint
- Digital Marketing
- Teamwork
- Team Management
- Research
- Show Production
- Marketing Communications
- Online Marketing
- Zoho
- Excel
- Broadcast Production
- Broadcast
- Google Adwords
- Frontpage
- Planning Budgeting & Forecasting
- Microsoft Office
- Acquisio Platform
- Customer Relations
- Word
- Account Management
- Spanish
- Problem Solving
- Peachtree
- Basecamp
- Digital Media
- Wordpress
- Social Media Monitoring
- Web 2.0
- Media Analysis
- Media Relations
- Media Strategy
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