Luis Alejandro Rivero Palacios

About Luis Alejandro Rivero Palacios

Miami-based bilingual copywriter (ENG-SPA) with a knack for creativity, advertising, and…

Experience

1. Senior Copywriter

   Alma

   Dec 2020 — Present · Miami, FL, US

   Alma acts as the Hispanic partner for the DDB agency group. As such, most of my projects center around the transcreation of national campaigns in order to make them relevant to the US Hispanic consumer. This ranges from literal translations of a spot to building out entirely new campaigns using cultural insights that would make the creative resonate better with our audience. To do this successfully, I use my background and experience working for the LATAM market to provide powerful copy that goes beyond a simple ENG-SPA translation. Some clients I\'ve been working with: Amazon Prime, Gatorade, Google, McDonald\'s, Coors Light, Global Citizen, Guerrero Foods.

Education

• UCAB - Universidad Católica Andrés Bello

  Marketing and communications, Advertisement

  2009 — 2014

Skills

• Event Management
• Marketing Digital
• Redes Sociales
• Online Advertising
• Microsoft Office
• Sales
• Email Marketing
• Social Media Marketing
• Social Media
• Optimización De Motores De Búsqueda (SEO)
• Account Management
• Marketing Communications
• Marketing
• Customer Service
• New Business Development
• Comunicaciones De Marketing
• Inglés
• Advertising
• Relaciones Públicas
• Español
• Photoshop
• Marketing Strategy
• English
• Digital Marketing
• Event Planning
• Planificación Estratégica
• Public Relations
• Strategic Planning