Luis Alejandro Moreno
- Role
- Director, Lifestyle and Experiential at Constellation Brands
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Luis Alejandro Moreno
VIEWS EXPRESSED IN MY FEED ARE MY OWN. I help brands unlock the full potential…
Experience
Director, Lifestyle and Experiential
Jun 2022 — Present
Director, Lifestyle & Experiential Marketing on Beer Corona Brand Family, Pacifico, and Innovation brands
Education
Quinlan School of Business, Loyola University Chicago
mini-MBA, mini-MBA
2016 — 2016
University of Arizona - College of Humanities
Bachelor of Arts (B.A.), English Literature
1995 — 1999
Skills
- Brand Development
- Management
- Public Relations
- Below the Line Advertising
- Budgets
- Sponsorship Negotiations
- Project Management
- Product Placement
- Managerial Experience
- Marketing
- Experiential Marketing
- Marketing Communications
- Geo Marketing
- Sales
- Brand Awareness
- Customer Insight
- Account Management
- Multicultural Marketing
- Beverage Marketing
- Relationship Marketing
- Merchandising
- Contract Negotiation
- Sponsorship Sales
- Integrated Marketing
- Business Development
- Hispanic Marketing
- Lifestyle Marketing
- Partnership Marketing
- Entrepreneurship
- Event Management
- Alcoholic Beverages
- Event Planning
- Creative Strategy
- Ideation
- Marketing Strategy
- Pos
- Sponsorship
- Promotions
- Entertainment
- Strategy
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