Luisa Fernanda Basto Mejía
Mobile Product Marketing Manager - Mdrf Connected Security Division @STMicroelectronics
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WORK HISTORY
Mobile Product Marketing Manager - Mdrf Connected Security Division @STMicroelectronics
As a Product Marketing Manager for the Mobile Security group at STMicroelectronics, I have the privilege of working every day on technologies that deliver comprehensive security to millions of users in a digital world where services rely on the constant exchange of private information. This is especially true for services based on NFC technology. I am currently focused on STMicroelectronics’ new-generation NFC controller with embedded secure element, the ST54L, designed to enable secure, seamless mobile services.My role can be summarized as follows:Promote and support our NFC controllers both internally and externally across regions, market segments, product lines, and customer types-Drive cross-functional program management for the ST54L and related NFC solutions, coordinating roadmap execution across marketing, R&D, operations, quality, and sales-Optimize key marketing indicators, ensuring sustainable growth, portfolio performance, and return on investment-Analyze markets and competitors to build differentiated offers (market studies, roadmaps, benchmarks, SWOT analyses, etc.)-Define product pricing and deployment plans in line with our strategy and value proposition-Align and cascade the strategy to regions, coordinating local activities and customer programs with the directions defined at headquarters-Monitor execution and risks across programs, ensuring milestones, quality and customer commitments are met.
EDUCATION
thePower
Master of Business Administration - MBA, Business Administration and Management, General
Saint Vincent College
Strategic Marketing Specialist, Specialized Sales, Merchandising and Marketing Operations
Universidad EAN
Bachelor, Bachelor Systems Engineer
Universidad EAN
Specialist, Computer/Software Management Specialist
SKILLS
ABOUT LUISA FERNANDA BASTO MEJÍA
As a software engineer and strategic marketing specialist, I count on vast experience in the telecommunication and technology sector. I am passionate about challenges and new projects and I am an extra mile believer, I think there is always an opportunity to go beyond, adapting myself to the changes in the technology field. I’ve been working in dynamic teams, with diverse profiles and in a multicultural environment providing my knowledge, resourcefulness, and creativity. I am 100% sure that effective communication and a problem-solving attitude are key to success. I believe in the diversity of life and people, I believe in teamwork as the right way to reach individual and common goals, to learn, to enjoy, and to make impossible things possible.Knowledge fields & Skills are as follows:Strategic Marketing SpecialistSoftware Management SpecialistSoftware EngineerStrategic and Retention Partner Manager(PSPO I) Product Manager and or Product Owner with experience of R&D teams leading, Agile methodology, and the application of processes like Scrum and Kanban Marketing management developing Go-To-Market strategies (solution and services definition, packaging, pricing and positioning, strategic priorities).Mobile Marketing and Advertising Consultant expert on the following topics: Mobile Marketing, VAS, mobile networks, and mobile technology (GSM, LTE, SIM Cards, and Mobile Payment)Communication skills (public speaker and enthusiastic motivational leader) Experience working with multicultural and international environments Native Spanish, Fluent in English, Fluent in French, Italian Beginner
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