Luisa Yen

Director of Public Relations @Explore Asheville

Asheville, NC, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2022 — Present

Director of Public Relations @Explore Asheville

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Asheville, NC, US

Oversee the public relations efforts and long-term strategies for Explore Asheville in alignment with organizational values, vision and strategic imperatives. Passionate in leading and inspiring a skilled PR team to ensure the destination\'s rich storytelling messages are consistent, timely and relevant in reaching key audiences and media.

EDUCATION

2004 — 2008

Florida State University

Bachelor of Arts (B.A.), Public Relations and Communications, 3.8 GPA

2004 — 2008

Florida State University

Bachelor of Science (B.S.), Public Relations

ABOUT LUISA YEN

Account Director with a history of developing award-winning, integrated marketing campaigns for consumer and lifestyle brands. Specialized in travel, hospitality and healthcare. Skilled in multicultural strategy, media relations, digital and social media, influencer/celebrity engagements, affinity partnerships and activations.

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Luisa Yen — Director of Public Relations at Explore Asheville in Asheville, NC, US | Unifers