Luisa Vines
Marketing Manager Eastern Europe, Russia, Mena, Mexico @MSC Cruises
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WORK HISTORY
Marketing Manager Eastern Europe, Russia, Mena, Mexico @MSC Cruises
Napoli, IT
Main Duties:Build marketing Budget for managed regions: Eastern Europe, Russia, MENA, Mexico. Work with the executive director to set the marketing strategy for the business.Support local MSC Cruises offices abroad in building marketing campaigns. Coordinate local MSC Partners in office-less regions in creating, developing marketing campaigns.Maintain constant presidium of Trade Main Tasks:Provide researches and analysis of markets’ trends and competitors.Track effectiveness of marketing campaigns and reporting findings to the executive team.Negotiate and liaise with third-party marketing agencies and co-marketing partners.Write and/or deliver content and social media plans. Look after the marketing budget, making sure the budget spending is delivering a proper ROI.Coordinate the design and production of promotional materials, such as Brochures, POP materials OOH and gadgets.Plan and organize Trade events, webinars and onboard activities for Travel Agents and InfluencersOverseen the company’s attendance at events, such as trade shows/fairs, conferences, and festivals.Notable achievements:First DOOH campaigns for MSC Cruises in Russia, Eastern Europe and MENA (years: 2018-19).First TV campaigns for MSC Cruises in Eastern Europe, Turkey and Israel (years: 2018-19).Video and Photo Shooting for a campaign aimed to launch Cruises product in Saudi Arabia with local cast and agency (year 2022).
EDUCATION
Università degli Studi di Salerno
Foreign Languages and Literatures Degree, Foreign Languages, Literatures, and Linguistics
Liceo Ginnasio Gian Battista Vico
Linguistico Brocca
SKILLS
ABOUT LUISA VINES
My professional experience over 16 years is all about Tourism and Services, largely focused on the Customers journey dynamics in purchasing vacations build on different perspectives. i.e. pre-sales and sales, post-sales relationship, communication. Due to the broad number of countries managed and cultural variety, I have developed and nurtured a distinct adaptability and problem-solving attitude aimed to understand clients and trade’s needs.
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