Luisa MacEr
Senior Manager, Community Outreach and Fan Engagement at Indianapolis Motor Speedway
- Role
- Senior Manager, Community Outreach and Fan Engagement at Indianapolis Motor Speedway
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Luisa MacEr
Luisa Macer was named Community Outreach and Fan Engagement Manager for the Indianapolis Motor Speedway in January 2021. She is responsible for executing experiential marketing activations and programs for the Indianapolis 500 Presented by Gainbridge, Brickyard Weekend and other major events at IMS, overseeing community partners relationships and activations, and building diverse audiences for the Racing Capital of the World and the NTT INDYCAR SERIES. Since joining IMS, which is owned by Penske Entertainment, a subsidiary of Penske Corp, Macer has executed many programs that have helped grow the brand of one of the world’s most famous sporting venues and further immerse it into the Indianapolis community. Luisa has been recognized for her impressive efforts within the Indianapolis community at such a young age by being named to the Indianapolis Business Journal’s “20 in their Twenties” Class of 2021. She also participated in the 1828 Leadership Project Presented by Citizens Energy Group Class XI and was named the 2022 IUPUI Department of Communication Studies Bachelor of Arts Program’s Outstanding Alumni.
Experience
Senior Manager, Community Outreach and Fan Engagement
Jan 2025 — Present
Education
Indiana University-Purdue University at Indianapolis
School of Liberal Arts
2012 — 2017
Indiana University–Purdue University Indianapolis
School of Liberal Arts
2012 — 2017
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