Luisa Luongo
Sales Business Support and Customer Expert @SKF Group
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WORK HISTORY
Sales Business Support and Customer Expert @SKF Group
IT
Driving the sales units to achieve their objectives by leading and coordinating the following activities- Sales Business Support Manager: lead the preparation of the global sales and marketing materials coordinating the purpose of the Product Manager and the Europe Sales Unit and localization for the local market to achieve the sales goals. In my role I don\'t cover only EMEA but global market: NA, LAM, Middle Asia- Managing the Sales Unit to achieve the existing customer and the potential ones building the solution customized and sharing with all the organization- Organizing the B2B client relationship with an impact on the sales results: a) creation global materials to push the latest product information, localization in the local language and spread out by a SKF mass-email tool, ActOn,(Newsletter, Launch of the references or new product lines presentation, technical information);b) lead the customer visit: SKF factory and Motor Valley company as Ferrari, Dallara, Ducati, Paganic) coordinate technical trainingd) fairs and commercial events in EMEA, NA, LAM, Middle Asia: create the graphics of the boots/event, marketing materials (flyer, brochure, documentations) and coordinating the supplier requests- coordinate with different regions to implement new commercial identity- Increase digital competence with a Digital Automotive Master and upgrade
EDUCATION
ITA - ICE
Master's degree, Digital Export Academy
MotorK-Google
Master, Master ADM - Automotive Digital Manager
Università degli Studi di Torino
Economics and Business degree, Business, Management, Marketing, and Related Support Services
ABOUT LUISA LUONGO
Creation Sales Enablement materials in collaboration with the Product Manager based on the market needs.Support the Sales Europe to spread out to the market products information (NMO, existing range, technical information).Sharing and updating of technical/commercial data and information to and from the different business functions, SKF divisions involved in the process and the various market players.Management and coordination of various marketing activities related to commercial events and trade fairs.Constant monitoring of the positioning of SKF\'s products and services in relation to major competitors and the parent market through benchmarking, pricing, simulations/analysis of possible changes in pricing strategies and periodic analysis of sales and cost trends.
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