Luis Z.

About Luis Z.

Senior Brand & Commercial Manager with 11 years of experience in consumer packaged goods distribution across the Caribbean. I have led the strategic management of global brands including Kimberly-Clark and Reynolds Consumer Products, with end-to-end ownership of forecasting, purchasing, inventory planning, and sales target development.My background includes regional and international account management, distributor and retailer partnerships, and execution across multi-market environments. I’ve driven measurable growth in mature, competitive markets while balancing commercial performance with long-term customer relationships.I bring a disciplined, performance-driven mindset supported by an MBA in International Business, and I’m known for navigating complex, high-pressure environments with consistency and integrity.

Experience

1. Senior Brand Manager

   Makro Grocers

   Jul 2023 — Present · Miami, FL, US

   Lead strategic management of top-performing brands including Kimberly-Clark, Reynolds Consumer Products, and Naturale (house tuna brand)Own forecasting, purchasing, inventory planning, and execution to support service levels and growthDevelop monthly, customer-level, and brand-level sales targets for the sales forceDelivered 5% sales growth for Kimberly-Clark and 6% growth for Reynolds Consumer Products (2021–present)Serve as primary liaison between brand partners, leadership, warehouse operations, and field sales teams

Education

• Florida International University

  Master of Business Administration (MBA), International Business

  2014 — 2015

• Florida International University

  Bachelor of Arts (B.A.), Music Performance, General

  2007 — 2013