Luis Paz

About Luis Paz

I meet teams where they are and move them forward with purpose.Commercial strategist and CPG executive with 18 years of experience driving revenue growth, market expansion, and high-impact retail partnerships. I specialize in building and executing commercial strategies that accelerate sales performance through strategic key account leadership, distributor optimization, and data-driven competitive insights. My experience bridges sales execution and marketing alignment, enabling scalable go-to-market strategies and durable partnerships across retailers, distributors, and internal leadership. Known for developing new business, strengthening distribution networks, and improving profitability, I bring a disciplined, growth-oriented approach to territory and enterprise-level performance.I\'m also a strategic communications expert; a seasoned professional when it comes to crafting and implementing comprehensive communication strategies that drive organizational success. I have a deep understanding of the nuances of effective communication, with a keen ability to analyze and adapt to the ever-changing media landscapes and audience dynamics.I leverage my in-depth knowledge of various communication channels, including traditional media, digital platforms, and social networks, to develop and execute strategic plans that align with an organization\'s goals and objectives. I\'m a master storyteller, capable of distilling complex ideas into clear, compelling messages that resonate with target audiences. I love talking to people and have fun selling!And that\'s not all, I\'m not only an effective communicator but also a strategic thinker who can foresee potential issues, assess risks, and proactively develop communication plans to mitigate challenges. I have an analytical and data-driven approach that allows me to measure the impact of my own efforts and make data-informed adjustments for ongoing improvement.\"Inspirational leadership motivates people to sacrifice for the common good. Strategy selects the path identifying how, why, and where determination are to be applied.\"- Richard Rumelt

Experience

1. VP of National Accounts

   Crook & Marker

   Dec 2024 — Present

Education

• Broward College

  Registered Nursing/Registered Nurse

  2008 — 2010

• Broward College

  Bachelor of Applied Science - BASc, Marketing & Sales

  2010 — 2014

Skills

• Sales Management
• Business Development
• New Business Development
• Key Account Management
• Sales
• Retail
• Market Planning
• Strategic Planning
• Meeting Planning
• Meeting Scheduling
• Spanish Translation
• Bilingual Communications
• Territory Management
• Territory Account Management
• Sales Analysis
• Staff Supervision
• Customer Service
• Marketing Strategy
• Cold Calling
• Public Speaking
• National Accounts
• Beer
• Alcoholic Beverages