Luis Nieves
Results-driven leader with 9+ years managing high-investment media strategies across eCommerce and direct to consumer brands.
- Role
- Paid Media Account Supervisor - Search, Social & Display at Add3
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Luis Nieves
Experienced performance marketing specialist with broad knowledge in various digital channels including PPC, Video, Display and Native. Results driven with excellent communication, organizational and analytical skills. Knowledge and experience using various data analysis tools such as Google Adwords, Google Analytics, Search Ads 360, Google Data Studio. Experience in the luxury, hospitality, gaming, and consumer goods industries.
Experience
Paid Media Account Supervisor - Search, Social & Display
Sep 2023 — Present
Verticals: Makeup & Skincare, Apparel, CPG, Sporting Goods/EBikeLead multi-platform paid search strategy across Search, Social and Display, managing six figures in monthly spend.Implement advanced automation strategies leveraging Smart Bidding and Performance Max to improve campaign efficiency and reduce manual optimization workload.Conduct statistical analysis using SQL and analytics tools to identify performance trends and implement data-driven optimization strategies.Lead a team of junior media managers, helped implement training and mentorship programs that achieved strong retention and internal promotions.Partner with Google and Microsoft account teams to test beta features and gain competitive advantages.
Education
Miami Dade College
Associate of Science (A.S.), Communications
2010 — 2013
Florida International University
Bachelor of Science in Communication, Advertising/Marketing
2014 — 2016
Skills
- Management
- Search Engine Marketing (Sem)
- Microsoft Word
- Marketing Communications
- Illustrator
- Branding & Identity
- Microsoft Office
- Sales
- Project Management
- Data Analysis
- Client Services
- Leadership
- Marketing
- Google Analytics
- Photoshop
- Sales Strategy
- Photography
- Brand Development
- Advertising
- Copywriting
- Google Adwords
- Marketing Strategy
- Customer Service
- Indesign
- Social Media Marketing
- Microsoft Excel
- Logo Design
- Social Media Plan
- Social Media
- Teamwork
- Research
- Client Relations Skills
- Spanish
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.