Luis Lebron
Marketing Operations Manager @LiveU
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WORK HISTORY
Marketing Operations Manager @LiveU
Implemented two new marketing automation systems (Hubspot,Pardot) both focusing on different market segments • Support marketing team with strategy and future planning based on historical data • Execute campaign tactics such as scheduling or automating emails, creating tracked URL\'s, and connecting form submissions to our CRM • Assess and manage technology vendors as well as onboard employees to new technologies • Create campaign hierarchies to reflect budgets and provide feedback based on report analysis • Design and manage marketing automations in Pardot including database cleansing, nurture workflows and segmentation • Lead the team in preparing and executing major regional trade shows in the Broadcast and Online markets including NAB and TwitchCon
EDUCATION
High Tech High School
High School, Graphic Design
New Jersey City University
Bachelor's degree, Marketing
ABOUT LUIS LEBRON
As the Marketing Operations Manager at LiveU, I help the marketing team work smarter and…
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