Luis Gomez

Senior Producer Director @Optimum Media

Oakland, NJ, US

Manages the entire life-cycle of production from pitch to final product, creates commercials for local/regional businesses, and develops advertising campaigns for internal clients a4 Marketing and News 12. Successfully produces commercials, both English and Spanish versions, that air on streaming platforms via OTT and social media platforms. • Spearhead advertising campaigns for clients developing a solid understanding of their needs and establishes the target demographic. Creative campaigns have successfully helped small businesses stay open, grow, and compete with a national chain.• Conceptualize campaigns that rebrand companies and products while keeping the project within budget and scope resulting in an increase in customer volume and revenue for clients. • Execute all aspects of pre-and post-production of shoot including writing scripts, securing location, scouting and directing talent, and non-talent. Manages post-production editing, mixing audio, color correction, working through revisions, and communicating status with all stakeholders. • Produce content for internal campaigns including the creation of culture videos utilized for employee recruitment, in collaboration with senior digital leadership produces video content for social media campaigns, and leads all production components of the annual off-site sales conference. • a4 Advertising Achievements: Funniest Commercial of the Year Award (2016); Multiple time winner, Commercial of the Month Award (2017 – 2019)

Kean University

BA, History