Luis de Leon

About Luis de Leon

I build experiences that people remember. With 14+ years in hospitality…

Experience

1. Head of Culture & Partnerships- Las Vegas

   José Andrés Group

   Jun 2025 — Present · Las Vegas, NV, US

   Head of Culture & Partnerships is a key member of José Andrés Group\'s growing marketing team, driving awareness, engagement, and traffic to our restaurants and lounges by fostering relationships with tastemakers, influencers, local business partners, concierge teams and more. Working across the Las Vegas market, this role will act as a brand ambassador for JAG and its concepts, ensuring that we are at the forefront of the local social and dining conversation and culture. This role combines relationship building, event curation, marketing strategy, and brand collaboration, making it an integral part of JAG\'s mission to build community around our restaurants and deliver unparalleled guest experiences.Key Responsibilities• Bring, cultivate and maintain relationships with local tastemakers, influencers, concierge teams, and businesses to bring the right collaborations and audience to our restaurants.• Develop and execute strategies to build strong connections within the city\'s business and lifestyle communities, identifying opportunities for marketing partnerships and event sales in addition to ongoing restaurant traffic.• Collaborate with onsite Operations and Events teams to plan, curate, and execute tentpole events, brand partnerships, and special programming at our restaurants and event spaces, ensuring strong throughline to brand positioning and strategy.• Act as an on-site host for key events, leveraging as lead generation opportunities and ensuring a memorable guest experience.• Work with media and influencers during on-property visits, acting as point of contact to facilitate future visits.• Ensure all on-site marketing initiatives align with the voice and goals of each brand, maintaining consistency across all activations.• Stay attuned to city-specific trends, events, and opportunities that align with both brands and target audiences.