Luis Cuesta de Lama
Social Global Integrated Communications | Ralph Lauren Fragrances
- Role
- Social, Global Integrated Comms Ralph Lauren Fragrances at L'Oréal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Luis Cuesta de Lama
After graduating in Business Management, and having spent my last year of my bachelor’s degree as an erasmus in Maastricht University, I decided to specialize in marketing and communications management for fashion and luxury brands. When I was coursing my master’s in ESIC, I had the amazing opportunity to start working at L’Oréal Luxe in Madrid. My first position was as a support for the E-retail team, under the E-KAMs of both Perfumes club and Amazon. During that year, I managed the digital lavers and content for both clients and participated in many projects with the rest of the team, such as the first E-client Tik Tok activation in the division. After my first year in the company I was offered to stay as a E-Key Account Specialist, which gave me the opportunity to be YSL E-business developer, planning the commercial and digital strategy for 2024 with the O+O account managers and the commercial director of the brand. After 5 months, I was offered the opportunity to participate in an internal process to strengthen my professional experience, which I was very proud to achieve. Now I am currently working in Ralph Lauren Fragrances global marketing management, as part of the Social Global integrated communications team.
Experience
Social, Global Integrated Comms Ralph Lauren Fragrances
May 2024 — Present
Member of the Social Global integrated communications team in Ralph Lauren Fragrances, which is in charge of developing the global social media strategy and activations for the brand.Working closely with the PR, Talent, A&I and Marketing team.
Education
Universidad de Oviedo
Grado en Administración y Dirección de Empresas, Administración y gestión de empresas, general
ESIC Business & Marketing School
Máster en Dirección de Marketing y Comunicación de Empresas de Moda y Lujo, Dirección de Marketing
Istituto Marangoni
Master in Fashion and Luxury Communication, Management
Maastricht University School of Business and Economics
International Business, Administración y gestión de empresas, general
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.