Luis Cuellar Madrazo

About Luis Cuellar Madrazo

Seasoned executive with over 25 years of experience in leading operations and business units for high level multi-national corporations. Unique combination of competencies in General Management, Sales, Marketing, Supply Chain and Operations. Passion for driving sustainable growth through innovation, customer focus, collaboration, operational excellence and talent development.I have demonstrated results in executing go-to-market strategies, achieving operational excellence and developing high performance teams. My most recent role as President and Managing Director of Goodyear Tire & Rubber Co. in Mexico has been instrumental in driving the company\'s growth and success. In this role, I have been responsible for the overall management of the company\'s business unit in Mexico, including the development and execution of commercial go-to-market strategies, marketing, business development, manufacturing and product sourcing.During my tenure at Unilever, I held various leadership positions in the company\'s supply chain and operations functions. As Director of Personal Care Supply Chain in North America, I was responsible for leading supply chain planning and execution for the company\'s largest and most profitable category group. I also coordinated the sales and operations planning process and developed strategic industry frameworks for product manufacturing.My main achievements throughout my career include- Business growth thru the design and execution of successful go to market strategies- Unlock growth and net productivity thru planning and operational process improvements and optimization- Support business strategic goals thru the design and implementation of supply chain redesign and leading edge industrial frameworks - Developed high performance cross-functional and multi-national teams.Key competencies- Supply Chain Design and Operations Management- Marketing and Sales Stragies Development and Implementation- Operations and Manufacturing Excellence- Talent Development - Multi-cultural and Cross Functional Inspirational Leadership

Experience

1. Chief Executive Officer

   Ayco

   Sep 2024 — Present

Education

• Tecnológico de Monterrey

  Bachelor’s Degree, Industrial Engineering

  1990 — 1994

• Thunderbird School of Global Management

  Global MBA, Business, International Management

  1999 — 2000