Luis Arellano

About Luis Arellano

As a digital marketing enthusiast with a degree in Marketing (BBA), as well as a degree in Theater Arts (BA), I am passionate about the intersection of creativity and strategy in the digital realm. My expertise lies in content creation, social media management, multimedia production, visibility and engagement operations, and photo and video editing. I believe that marketing is the most fascinating aspect of business because it creates visibility and awareness—key elements in transforming consumer interest into brand loyalty and revenue. My diverse background equips me with unique insights into both the artistic and analytical sides of marketing, enabling me to craft compelling narratives that resonate with audiences. The biggest challenge in marketing today is navigating the crowded digital landscape, where countless brands vie for consumer attention. I thrive on this challenge, continually seeking innovative ways to distinguish brands from their competitors through creative, data-driven strategies. With a strong track record of developing successful ad campaigns and resolving marketing challenges, I am dedicated to contributing to the success of forward-thinking organizations. My commitment to inclusivity and continuous learning in the ever-evolving field of digital marketing drives my professional growth and effectiveness

Experience

1. Digital Marketing Coordinator

   Texas Endovascular

   Jun 2023 — Present · Bellaire, TX, US

   Texas Endovascular is a medical group that specializes in minimally invasive procedures to address vascular, vein, fibroid and other diseases in an outpatient, office-based setting. Texas Endovascular is under the National Endovascular Associates brand, which includes a portfolio of multiple Texas offices (Dallas Fibroid Center, Texas Knee Institute, etc.) and Georgia offices (Georgia Endovascular, Georgia Fibroids, etc.). A huge portion of National Endovascular social media accounts are run by Luis Arellano, Digital Marketing Coordinator- Manage operations and engagement strategies for over 40 social media accounts, ensuring consistent brand messaging and interaction- Create and curate multimedia content for Instagram, Facebook, Twitter, LinkedIn, and TikTok platforms, boosting online visibility and engagement- Manage patient relations by responding to comments and direct messages on social media, fostering positive community interactions- Create, oversee, and proofread printed marketing materials and advertising copy, ensuring alignment with brand standards- Coordinate with marketing and advertising agencies to ensure the timely completion of digital ad campaign tasks, maintaining efficient workflow

Education

• St.Edward's University

  Bachelor of Business Administration - BBA

  2020 — 2024

• St.Edward's University

  Bachelor of Arts - BA

  2020 — 2024