Luis Alvarez
Digital Branding Manager (Online & Offline) @Central Global Cargo GmbH
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WORK HISTORY
Digital Branding Manager (Online & Offline) @Central Global Cargo GmbH
Kelsterbach, DE
Improving exposure to the brand, company culture and services.• Monitor marketing, research to identify target groups, personas trends as well as keep an eye on competition and gain insights for our e-marketing strategy.• Creation of graphic materials, including professional photography and video for the use of the marketing department and our social media channels.• Manage social media channels (LinkedIn, Instagram, TikTok) and develop content strategies. • Performance marketing (SEO).• Responsible for maintaining the company´s online presence and digital design. • Business Relations Manager for company´s LATAM market and clients.
EDUCATION
San José State University
Computer and Information Sciences and Support Services
Foothill College
Computer and Information Sciences and Support Services
West Valley College
Computer and Information Sciences and Support Services
SKILLS
ABOUT LUIS ALVAREZ
Passion for People, Education, Innovation and Technology. Developing solutions across markets, industries, and people (B2B & B2C). Can-do mentality Management Consultant with strong business acumen and +20 years of experience including general management of small to mid-size organizations, education, technology, sales and retail. Excellent analytical, problem-solving, and communication skills. Strong Project Management Skills. Adept in making key decisions and working with other professionals to achieve goals and solve problems. Conceptual and strategic expertise in fields of Business Development. Performing consultative needs analysis and develop sales messaging to meet client requirements. Improving exposure to the brand and products, as well as relationships with numerous governmental, public and private organizations using \"best practices\" in the fields of e-commerce, higher education, technology, telehealth, training and vocational Training. Key Account Management background. Entrepreneur - a strong passion for building businesses and challenging the status quo. Likes to dig deep into the Why and How. Educational Consultant - improving personal effectiveness in the business setting as well as C-level business training for top and selected German companies.
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