Luigina Pastrano
Lead Retention & Loyalty @Rothmans, Benson & Hedges Inc
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WORK HISTORY
Lead Retention & Loyalty @Rothmans, Benson & Hedges Inc
Toronto, ON, CA
Responsible for building and designing retention strategy for users of the company products in order to deliver omni-channel experience with growing retail presence and advocacy • Manage cross-functional projects across the company to ensure post purchase consumer activation is consistent across channel and drives loyalty
EDUCATION
Instituto Tecnológico de Santo Domingo
Licentiate degree
EAE Business School
Master's degree
SKILLS
ABOUT LUIGINA PASTRANO
Seasoned Marketing and Business Administration professional with 8 years of experience in highly regulated industries Committed, proactive, strategist and analytical. Proven team player and able to work under multiple priorities, in the search of a professional challenge in Project Management, Commercial Management and Trade Marketing.
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