Luigi Lipardi

WORK HISTORY

EDUCATION

SKILLS

ABOUT LUIGI LIPARDI

After the master’s degree in Webpublishing and Multimedia Communication at the University of Pavia, I attended a Master in Media Relations at the Sole 24 Ore Business School, as a postgraduate study, learning the main techniques about digital communication and media relations management. Afterwards, I worked for Edelman Italia, the largest independent public relations agency in the world. I supported the account executives, senior account executives and account supervisors in day-to-day activities with several international clients as for example Microsoft Corporate, Hewlett Packard IPG and PSG. I also worked for UniCredit Leasing S.p.A as a Marketing & Communication specialist. I dealt with the development and evolution of the institutional website and management of the related activities with attention to the main stakeholders. Moreover, I provided with a consistent flow of internal and external communication and I gave practical assistance both in organizing corporate events and in implementing PR and Marketing projects. I worked as communication manager at Neosperience, one of the most innovative Italian companies in developing 3D technologies, personalization and augmented reality, giving my contribution in connecting design and development departments. Actually, I am Marketing and Communication Manager at Ticinese Petfood, b2c and b2b pet food distributor all over Europe. Specialties- Web Marketing - Media relations - Corporate and consumer products\' public relations - New & Digital media - Viral/guerrilla campaign developing - Cross media and integrated communication projects - Social Media Management & Training