Luigi Florimo
Director of Sales @Digistore24 USA
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WORK HISTORY
Director of Sales @Digistore24 USA
Digistore24 is a multi-service platform which provides to advertisers an online store, customer support, most common payment methods, tax automation and an integrated affiliate platform.As Sales Director of the Affiliate department I am responsible for:• Oversee all sales activities across the affiliate team.• Define long-term sales goals, performance metrics, and strategic initiatives.• Manage high-profile partner relationships and negotiate complex deals.• Work closely with leadership to align sales with company objectives.• Develop and implement new strategies for revenue growth and market expansion, optimizing monetization opportunities for both affiliates and vendors.• Build and refine the sales team structure, hiring and training top talent.• Attending the most popular Affiliate Conferences as AW Asia, AW Dubai, AW Europe, AWS, T&C, Affiliate Summit• Attending private & exclusive mastermind in US as GeekOut and Four Rooms
EDUCATION
IULM University
Master's degree, Brand Management
Università 'Magna Graecia' di Catanzaro
Bachelor's Degree, Business Administration and Management, General
Ekonomická univerzita v Bratislave
Winner of a scholarship “Erasmus”, Business administration and Marketing
SKILLS
ABOUT LUIGI FLORIMO
Master\'s degree in Brand Strategy & Communication combined with 12 years of experience in online marketing at companies and personal projects.My work experience as an Affiliate Marketing Manager has definitely made me deeply acquainted with the eco-system of online advertising and its dynamics. So the combination of my academic career and work experience has given me the tools and a broad vision of how to help each organization achieve its sales, positioning and brand awareness goals.Skill & Experience:• Strong Understanding of On-Line Advertising Ecosystem• Affiliate Marketing Expert & Consultant• Specialized in Direct Response Marketing• SEO & Paid Advertising• Team Managing• Problem Solving• Public Relations• English - French - Italian
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