Luigia Labelle

Global Communications Manager @Unilever

London, GB

Lead Unilever’s global corporate digital communications across LinkedIn, Instagram, X, Facebook, and YouTube (21M+ followers)- Positioned social media as a corporate comms channel to engage investors and business stakeholders, driving trust and confidence in company performance- Worked on digital-first investor engagement on LinkedIn, where 70%+ of investors are active, setting new benchmarks for investor relations storytelling- Directed global campaigns delivering 471M+ paid impressions in 2022 and 30M+ engagements in 2024- Managed £200k+ paid media budgets and partnerships with leading global agencies, achieving up to 45% engagement on corporate campaigns- Strengthened Unilever’s sustainability leadership, contributing to its recognition as the #1 most trusted FMCG brand globally (Trust Tracker 2024)- Orchestrated live global financial results communications from 2022 to present, delivering real-time storytelling to investors, media, and stakeholders worldwide- Delivered creative training workshops on content strategy and paid media for international teams, embedding best practices across business groups- Partnered with leadership communications to amplify CEO messaging and corporate priorities through compelling digital storytelling.