Luigi Caricato
Group Vice President External Communication @Legrand
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WORK HISTORY
Group Vice President External Communication @Legrand
Limoges, IT
Marketing Communication responsibility for global launchings and projects (Advertising, Exhibitions, RP, Direct Marketing, Web communication, Sales Promotion, Technical literature) • Corporate Communication (Corporate Identity) • Group Brand Portfolio Management Strategy • Group and Branches Marketing & Corporate Communication Planning & Budgeting • Human resources management • Communication agencies, media centers and marketing consultants selecting and managing
EDUCATION
Università Cattolica del Sacro Cuore
Humanities University Degree, Faculty of Arts and Philosophy
ABOUT LUIGI CARICATO
Marketing & Communication Expert, Digital Communication Strategist, Copywriter and Journalist. Core skills: 37 years diversified experience as journalist, editor-in-chief, publisher, advertising agencies creative director, digital communication strategist and external corporate & marketing communication vice-president for manufacturing companies. Enterprises: LEGRAND - BTICINO - BOCCHIOTTI IBOCO GROUP - STAMMER (REED BUSINESS INFORMATION)- ELSEVIER/MASSON - LORENZO STRONA & PARTNERS - AUDOLI ENGINEERING Organizational skills: Coordination and management of Human Resources, Projects and Budgets since 1984, working for global Groups and medium-sized companies belonging to different industries: Publishing, Communication and media, Manufacturing. Specializations : Marketing, Integrated Marketing Communication, Digital Communication, Customer Relationship Management, Brand Portfolio management.
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