Esther L.
Associate Director, Digital Marketing @Fidelity International
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WORK HISTORY
Associate Director, Digital Marketing @Fidelity International
HK
EDUCATION
Boston University - School of Management
Bachelor of Science in Business Administration (BSBA)
Boston University in London
Public Relations
SKILLS
ABOUT ESTHER L.
A performance-driven marketing leader with 10+ years of experience in helping brands connect with their clients. With my expertise in digital strategy, web development and analytics, content planning and production, site testing & optimization, digital marketing, organic and paid search, social and display paid media, and social media engagement in the financial and tech industry for both B2C and B2B. Adaptable to changing situations with a proven ability to produce results in a lean & agile environment with critical deadlines. Brings creativity in solving problems with a positive can-do attitude. Ability to cultivate strong, lasting relationships with all levels of management, cross-functional teams, developers and agencies. Exceptional communicator with excellent written and verbal skills.TECHNICAL SKILLS:Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Entourage, OneNote), Adobe (Analytics, Target, CQ5/AEM6, Photoshop and After Effects), Google (Analytics, Adwords, Datastudio), Jira, Kentico, HTML, Confluence, Marketo, Salesforce, Constant Contact, PPC, SEO/SEM, WordPress, Alexa Rating, Keynote, Outbrain, Taboola, HootSuite. SOCIAL MEDIA MARKETING SKILLS:Proficient in LinkedIn, Twitter, Facebook, YouTube, Foursquare, Instagram, Pinterest, Google+, and HootSuite
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