Ludwig Romberger

Head of Sales @Raya Diagnostics

Munich, DE

Achievement: Scaling the company from a regional player to the leading B2B SaaS provider for teleradiological services in the DACH region.o) Planning and implementation of the DACH GTM / sales strategy.o) Building, coaching, and leading the sales team.o) Revising and automating the CRM / sales architecture. Doubled the conversion rate, reduced the SCL by 30 %, established robust dashboard, reporting, and forecasting structures.o) Reshaping the contract, pricing, and discount policies, resulting in a substantial increase in LTV.o) Implementing a MEDDIC sales framework (playbooks, team coaching, opportunity scoring, etc.).o) Switching from mid-market to enterprise clients, tripling the AOV.