Ludovic Galand
Directeur Général Craft Malt Emea @Soufflet Malt
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WORK HISTORY
Directeur Général Craft Malt Emea @Soufflet Malt
Ville de Paris, FR
EDUCATION
EDHEC Business School
Marketing
INSEAD
MBA
SKILLS
ABOUT LUDOVIC GALAND
Focus. Reposition. Accelerate. Don’t wait for better days to fix what’s no longer working. I step in when an SME or mid-cap company needs to reshape its commercial engine to drive profitable growth — in UK across Europe, or internationally. Refocus activity on the most profitable categories, channels, and customers Rebuild pricing & promo strategy using data, not legacy assumptions Scale omnichannel performance: Amazon, D2C, retail media, CRM Re-structure teams and processes to deliver measurable P&L impact Rapidly integrate acquisitions or fragmented distribution networks Build out international markets with structured, ROI-driven expansion Examples of delivered impact: • +3 pts revenue growth and +5 pts margin in a stalled €90M business • +2 pts annual revenue gain through pricing repositioning in a €80M market leader • +20 pts e-commerce growth via full-funnel omnichannel strategy across Europe • 2x revenue in Europe through distributor acquisition and new subsidiaries • Commercial reorg delivering improved coverage and accelerated digital sales My role: deliver. Fast diagnosis, simple plan, teams mobilised, traction secured. Not talking about what should be done — doing it. Facing commercial stagnation, margin erosion, or expansion friction? Let’s talk. Keywords: Interim Executive | CEO I Chief Commercial Officer | Commercial Transformation | International Expansion | Profitability | Growth Strategy | Category Management | Pricing | Omnichannel | Amazon | D2C | CRM | P&L | Private Equity | Mid-Cap |
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