Lisa Ludolph
Marketing & Advertising Executive
- Role
- Vice President, Marketing at Global Payments Inc.
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Lisa Ludolph
Marketing, account management and product enablement experience with both B2B and B2C companies, covering a diverse range of industries including; integrated payments, financial services, major automotive, real estate, software, high-tech manufacturing, gaming and consumer packaged goods (CPG).
Experience
Vice President, Marketing
Mar 2023 — Present
Responsible for managing and executing marketing functions to drive business development and lead generation goals for the Merchant Segment. Work with various divisions and levels of leadership across the company while leading a team of professionals to achieve market share and revenue goals- Lead campaign strategies targeted toward key customer segments; Financial Institutions, ISVs, VARs, ISOs, Small-Medium Business and National Merchants- Support product launches, from messaging to partner go-to-market strategies - Development of tiered partner programs- Event strategy to support business development and product awareness, including client advisory meetings, trade shows, conferences, town halls and virtual events - Recruit and coach team members focused on the organization\'s values, vision and direction
Education
Western Michigan University - Haworth College of Business
Bachelor of Business Administration, Advertising & Promotions
Skills
- New Business Development
- Strategic Planning
- Sales
- Strategy
- Online Advertising
- Online Marketing
- Market Planning
- Integrated Marketing
- Marketing Management
- Email Marketing
- Salesforce.com
- Strategic Partnerships
- Media Relations
- Business Strategy
- Market Research
- Interactive Marketing
- Account Management
- Marketing
- Lead Generation
- Brand Management
- Management
- Marketing Strategy
- Social Media Marketing
- Event Planning
- Digital Marketing
- Relationship Marketing
- Brand Development
- Event Management
- Budgets
- Direct Mail
- B2b
- Direct Marketing
- Product Marketing
- Creative Direction
- Advertising
- Marketing Communications
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