Lucy Y.

TikTok | Go to Market, Brand Management, Social Commerce

Role
Category Manager, Health at TikTok
Location
Los Angeles, CA, US
LinkedIn followers
500 followers

About Lucy Y.

Results-oriented Strategic Partnerships Manager with 8+ years of experience driving high-value content partnerships, account management, and operational excellence in the digital media and e-commerce sectors. Proven success in managing multimillion-dollar portfolios, negotiating content licensing deals, and fostering cross-functional collaboration to achieve strategic goals. Adept at building strong partner relationships, delivering performance insights, and optimizing business processes to enhance efficiency and scalability. Expertise in budget management, content operations, and data-driven decision-making, with a focus on exceeding objectives and delivering measurable impact.

Experience

  1. Category Manager, Health

    TikTok

    May 2025 — Present · Los Angeles, CA, US

Education

  • Communication University of China

    Bachelor of Arts - BA

    2015 — 2019

  • Carnegie Mellon University

    Master's degree

    2020 — 2022

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Lucy Y. — Category Manager, Health at TikTok in Los Angeles, CA, US | Unifers