Lucy Wren
Head of Uki Marketing, Linkedin Talent Solutions @Linkedin
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WORK HISTORY
Head of Uki Marketing, Linkedin Talent Solutions @Linkedin
London, GB
Privileged to run marketing for UKI as well as additional EMEA markets as the need arises, most recently the DACH region, for our Talent Solutions business. The key things that make up my role, aside from leading brilliant teams, are- Building strategy and delivering GTM plans for countries and regions ensuring local relevance and vertical nuance - Owning budgets and targets to ensure maximum impact and optimisation- Working closely with our sales and cross functional leadership teams to align on goals and secure buy-in for plans and initiatives - Operating effectively in a global matrixed organisation to surface and implement opportunities for leverage, scale and brand consistency - Delivering Target Account / Account Based marketing programmes to ensure time and effort are being spent in the most valuable places - Responsible for defining and agreeing our flagship event approach across EMEA- Ad hoc project based work
EDUCATION
University of Bath
Business Administration
SKILLS
ABOUT LUCY WREN
As well as being an insights fanatic, my background is in building marketing strategies to drive business growth. I have worked across the technology, retail, financial and petrochemical sectors for companies of varying size.In my current role, I look after customer marketing for LinkedIn\'s talent customers primarily across the UK but also manage other regions as needed. Our focus is on building community through making connections, sharing valuable knowledge and insight as well as activating flagship activity in a relevant way in the market. We do all of this with a Target Account approach to ensure we are strategically supporting the business in the most effective way. I am lucky enough to work for a company with a vision and purpose that I wholeheartedly believe in and am happy to be playing my part in creating economic opportunity for all.
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