Lucy Prouty
- Role
- Art Director, Global Brand Creative at Burton Snowboards
- Location
- Burlington, VT, US
- LinkedIn followers
- 500 followers
About Lucy Prouty
My expertise lies in steering brand narratives and initiatives through innovative…
Experience
Art Director, Global Brand Creative
Mar 2022 — Present
Design, direct, and oversee ideation, creation and execution of creative seasonal and multi-year product and brand marketing campaigns. This includes direction of design, video, photography, copyrighting, and post-production. Directly contribute and direct others to create highly conceptual visual expressions, concepts and frameworks across internal and external marketing channels while aligning to brand guidelines, marketing and business initiatives. Create and direct multiple global marketing campaigns simultaneously from concept to launch or to Tool Kit which informs regional team creative execution. Partner with marketing planning, channel leads, copywriters, designers, videographers, photographers and leadership teams to provide innovative and impactful creative solutions. Articulate creative vision and project status to cross-functional and leadership teams throughout a project’s existence. Proactively seek and propose creative solutions to deliver on campaign objectives and to the creative brief within a collaborative team setting.
Education
Burr and Burton Academy
High School Diploma
Savannah College of Art and Design
BFA, Graphic Design
Skills
- Adobe Creative Suite
- Creative Strategy
- Visual Identity
- Typography
- Motion Graphics
- Product Design
- Graphic Design
- Web Design
- Production Design
- Branding
- Concept Development
- Illustration
- Print Design
- Art Direction
- Posters
- Screen Printing
- Catalogs
- Layout
- Branding & Identity
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