Lucy Fletcher
Smb Marketing Manager @BT Group
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WORK HISTORY
Smb Marketing Manager @BT Group
London, GB
My core aim is to “Enable, Educate and Excite” the sales channel of new incentives, launches and offers across EE & BT business brands within Enterprise SoHo Sales. Key responsibilities include budget & resource management, owning the quarterly channel marketing plan, stakeholder management with SLT, marcoms, agency management, line management & collaboration with wider Enterprise teams. Recent successes include leading the execution of BT’s new brand in SoHo as part of a wider pan marketing & time critical project. This involved the creation and delivery of various assets, sales activities, events. Other successes include launching “Hero Handsets” within EE Business and managing internal sales activities linking to wider campaigns such as EE & BT Black Friday and January Sales.
EDUCATION
St Mary’s University, Twickenham
Bachelor's degree, Management studies
SKILLS
ABOUT LUCY FLETCHER
Creative. Meticulous. Collaborative. Three things I love to do; 1) sharing new products and services with the market, 2) identifying the full end-to-end process of how that product reaches them and 3) creating content to engage with the audience (whether I\'m good at it or not!).I have worked as a B2B product manager/product marketing manager over the last five years within the technology industry, harnessing core skills such as product life cycle management, pricing, planning, and defining the end-to-end process to get my product ready for sale. And most recently, I have put my creative and sales enablement skills to the test by becoming a channel marketing manager for BT\'s SoHo sales channel. My \'day-to-day\' has varied throughout my career, from collaborating with legal to create T\'s&C\'s, product launches, to working on big bet sales activation campaigns such as BT\'s recent rebrand (BT Means Business). Whatever it is, I\'m always ready for a challenge!As the famous words of literally anyone who has worked in product management,\"I\'m in about five different spreadsheets!\". So, I have learnt a few excel formulas during my professional career and would identify myself an intermediate Excel user. I tend to help out my colleagues out with their spreadsheets time to time. I can also create a nice PowerPoint presentation or Word documentation too!I\'m quite outgoing and don\'t shy away when it comes to presenting; I\'ve presented in groups up to around 30 during showcases, events and meetings in front of the internal and external organisation. I find that it\'s a great way to gather valuable feedback to improve the overall customer and product experience. In my latest role, I have moved away from managing in-life products and future tech products and now part of BT\'s Enterprise marketing team. I have been able to apply my skills and acumen from my previous roles to create meaningful campaigns and assets for our sales people, which are straight to the point and aligns to BT\'s Enterprise\'s overall strategy. Outside of work, I\'m an avid horse - rider. Feel free to get in touch if you would like to know more.
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