Lucy Bara Lettis
Competitive & Market Research Executive
- Role
- Strategic Research Executive at The Lucky Ones
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Lucy Bara Lettis
Having retired from the corporate research world, I am currently a part-time researcher and analyst For 30 years I was a Competitive Intelligence and Market Research consultant specializing in qualitative research and analysis; executive briefing papers and talking points; industry, company, and executive profiles; in-depth topical reports; trend identification; and market forecasts. During a thirty year career, I held senior executive positions at leading global corporations such as Marsh & McLennan, Arthur Andersen, AIG, and KPMG, where I was known for providing superior customer service, for outstanding team building and leadership skills, and for mentoring effectiveness. I also served as Director of the largest global information services industry professional association, SLA, and President of its biggest chapter (NYC). My research deliverables exemplify the critical advantage strategic competitive intelligence and focused knowledge of the marketplace provide in driving revenue, spurring innovation, facilitating mergers and acquisitions, building business alliances, increasing brand awareness, attracting key talent, and achieving administrative and operational efficiencies. My publications and interviews have been translated into as many as nine languages and have appeared in curricula and reading lists of a number of Information Studies Graduate Degree programs at leading Universities such as Simmons College, The Catholic University, University of North Carolina, and the Palmer Graduate School of Long Island University.* Works Edited A-Theism: Believe It or Not, by Richard Lettis, published posthumously 2020 Misha: A Novel, by Sandy Krolick, 2020Specialties: Competitive Intelligence; Business Research & Analysis; Industry Sector Profiles; Trends and Forecasts; Company and Executive Profiles; Business Development; and Third Party Content Evaluation, Contract Negotiation, Desktop Deployment and/or Portal Integration, and User Training.
Experience
Strategic Research Executive
Jun 2020 — Present · Ridgewood, NJ, US
The Lucky Ones, LuckyOnesTV.com, is a streaming video web platform. Perform research on investors and topical matters as needed, organize and host bi-weekly team matters, assist in filming videos
Education
Hofstra University
Master of Arts - MA, English Language and Literature/Letters
Long Island University, Palmer Graduate School of Library & Information Science
MS in LIS (4.0 GPA)
Columbia University
English Language and Literature/Letters
C.W. Post College
Bachelor of Arts summa cum laude (4.0 GPA), English & Comparative Literature
Skills
- Competitive Intelligence
- Research Analysis
- Market Research
- Research
- Content Management
- Enterprise Content Management
- Content Marketing
- Business Development
- Knowledge Management
- Cross-Functional Team Leadership
- Cross-Cultural Teams
- Coaching Staff
- Staff Development
- Business Intelligence
- Online Research
- Competitive Analysis
- Vendor Contracts
- Third Party Vendor Management
- Vendor Management Experience
- Change Management
- Leading Change
- Innovation Development
- Thought Leadership
- College Teaching
- Training Delivery
- Management Consulting
- Information Management
- Market Intelligence
- Taxonomy
- Program Management
- Market Analysis
- Executive Management
- Leadership
- Management
- Analysis
- Consulting
- Strategy
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