Lucy Ashley

Senior Designer @Royal London

Plymouth, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2023 — Present

Senior Designer @Royal London

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Plymouth, GB

Responsible Life - Now part of Royal LondonLead in the creation and delivery of high-quality, insight-led design across digital, print, and multimedia channels, combining hands-on creative execution with strategic direction. Provide creative and studio leadership to ensure brand consistency at scale, mentored designers, and partnered with senior stakeholders to translate business objectives into impactful campaigns and experiences, while overseeing complex projects and efficient sprint-based workflows.Own studio operations and project delivery for complex, cross-functional initiatives, leading sprint planning, resource allocation, and workflow optimisation to ensure consistent, high-quality output across concurrent projects. Act as project lead from scoping through delivery, managing timelines, risks, and stakeholders, while continuously improving studio processes, tools, and vendor relationships to drive efficiency and predictable delivery.

EDUCATION

2010 — 2012

Strodes College

A-Levels, Art BTEC, Photography, Media Studies

2005 — 2010

Jubilee High School

GCSEs

2015 — 2016

CIM | The Chartered Institute of Marketing

Professional Certificate in Marketing

2012 — 2015

University for the Creative Arts

Bachelor of Arts (B.A.), Photography 2:1

ABOUT LUCY ASHLEY

A skilled Marketing and Design professional with 12 years of experience across freelance, agency, and in-house roles. I combine creativity with strategic leadership, excelling both as a collaborative team player and a proactive project and studio manager.I lead in the creation and delivery of high-quality, insight-led design across digital, print, and multimedia channels, blending hands-on creative execution with strategic direction. I provide creative and studio leadership to ensure brand consistency at scale, mentor designers, and partner with senior stakeholders to translate business objectives into impactful campaigns and experiences, while overseeing complex projects and sprint-based workflows.I own studio operations and project delivery for cross-functional initiatives, managing sprint planning, resource allocation, and workflow optimization to ensure consistent, high-quality output across multiple concurrent projects. Acting as project lead from scoping through delivery, I manage timelines, risks, and stakeholders while continuously refining studio processes, tools, and vendor relationships to drive efficiency and predictable delivery.Passionate about building strong client relationships and fostering team growth, I leverage my diverse skill set to strengthen brands, streamline operations, and deliver measurable results at the intersection of creativity, strategy, and operational excellence.

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Lucy Ashley — Senior Designer at Royal London in Plymouth, GB | Unifers