Lucy Pieper
- Role
- Vice President, Digital & Paid Media Operations at Ddc Public Affairs
- Location
- Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Lucy Pieper
Strategic digital leader with a decade of experience driving high-impact media…
Experience
Vice President, Digital & Paid Media Operations
Aug 2022 — Present
Drive paid media strategy, budget allocation, and audience targeting for public affairs initiatives in energy, technology, and healthcare • Manage digital team of six and oversee cross-channel advertising execution: defining priorities, managing resources, collaborating across departments, and measuring impact • Advise agency clients and executive staff on industry changes around data privacy policies, algorithm updates, and best practices • Train junior associates on audience…
Education
University of Missouri-Columbia
Bachelor of Journalism, Journalism
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