Lucy Chen
Growth Analytics at DocuSign
- Role
- Senior Analyst - Product Analytics & Experimentations at Docusign
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Lucy Chen
Data-driven marketing professional with six years of CRM data analytics experience in the retail industry; a proven track record of customer engagement, project management, cross-functional team collaboration, and sales generationSpecialty: Customer Segmentation, Lifecycle and Targeting Strategy, Data Mining (SQL, SAS, Excel), Data Visualization (Tableau), Business Intelligence (IBM Cognos), Digital Analytics (Google Analytics, Adobe Marketing Clouds/Omniture), Email Campaign Planning and Optimization (Salesforce Marketing Cloud/ExactTarget), Multi-channel (Email/Website/CRM) Integrated Planning
Experience
Senior Analyst - Product Analytics & Experimentations
Aug 2023 — Present · San Francisco, CA, US
Education
Northwestern University
Master of Science, Integrated Marketing Communications (IMC)
2012 — 2013
National Taiwan University
Bachelor's degree, Finance
Skills
- Competitive Analysis
- Tableau
- Analytics
- Market Analysis
- Email Marketing
- Google Analytics
- Sas
- E-Commerce
- Digital Marketing
- Goal-Driven Leader
- Project Management
- Cash Flow Forecasting
- Market Research
- Data Mining
- Marketing Research
- Editing
- Marketing Strategy
- Omniture
- Quantitative Analytics
- Spss
- Customer Insight
- Online Advertising
- Sql
- Comscore
- Data Analysis
- Segmentation
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