Lucy Caton
Uk Brand & Marketing Manager @Nikon Lenswear Uk
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WORK HISTORY
Uk Brand & Marketing Manager @Nikon Lenswear Uk
In my current role, I lead the development and execution of brand marketing and communication strategies aligned with global frameworks, ensuring consistent brand governance across campaigns, product launches and customer touchpoints. I oversee annual marketing planning, budgets, promotional calendars, and multi-channel campaign delivery, including digital communications, product launches, events and trade shows. Working closely with senior leadership across marketing, sales and commercial teams, I translate business objectives into impactful marketing initiatives that drive measurable growth. This includes collaborating with key accounts on bespoke marketing programmes, presenting brand and digital innovations to customers and supporting new business development. My experience includes managing marketing budgets, leading cross-functional marketers, working with agencies and partners, and delivering complex projects within tight deadlines. I also maintain strong relationships with industry and consumer media to increase brand visibility through PR and strategic communications. I combine creativity with commercial insight to develop marketing strategies that build meaningful customer connections while delivering tangible results. Core expertise- Brand strategy and governance- Integrated marketing campaigns- Digital marketing and content strategy- Product launches and promotional planning- Trade shows and experiential marketing- Key account marketing and customer engagement- Budget management and agency collaboration
EDUCATION
Zhejiang Fashion Institute of Technology
Fashion, Fashion Design, Mandarin, History and Culture
The Manchester Metropolitan University
Bachelor of Arts (B.A.), Fashion/Apparel Design
SKILLS
ABOUT LUCY CATON
Brand and Marketing Manager UK with over 9 years’ experience delivering strategic marketing and brand growth across B2B and B2C environments. I specialise in developing and executing integrated marketing strategies that strengthen brand positioning, drive customer engagement and support commercial growth.
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