Lucy Z.
B2B + B2C + DTC Creative | Brand Identity | Marketing
- Role
- Design Lead at Cogency Global Inc.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lucy Z.
Creative leader with expertise in art direction, branding, and design across digital, print, video, and experiential channels. Proven success developing strategies and directing high-profile global campaigns for brands including Oracle, Chevron, and VF Corporation. Skilled in leading cross-functional teams, mentoring creatives, and delivering innovative, brand-driven solutions. Fluent in English and Spanish; proficient in industry-standard design tools.
Experience
Design Lead
Jan 2025 — Present · New York, NY, US
Partner with brand manager to lead the evolution of global brand identity across B2B campaigns in legal and financial sectors, elevating brand consistency and market positioning• Drive end-to-end creative strategy and execution across digital, print, experiential, OOH, and video, ensuring alignment with business and revenue goals• Partner with marketing, sales, and events teams to develop integrated 360° campaigns that drive lead generation and brand awareness; YouTube 15-second brand campaign achieved 11K+ impressions and a 58% completion rate• Implemented A/B testing across campaign assets to optimize creative performance and audience engagement, contributing to an 83% increase in social media net audience growth in 2025• Translate complex service offerings into clear, compelling visual narratives for global audiences
Education
Fashion Institute of Technology
AAS, Fashion Design
Fashion Institute of Technology
BS, Product Development & Marketing
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