Lucy Xu

Senior Media Analyst at Infinite Roar

Role
Senior Media Analyst at Infinite Roar
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Lucy Xu

I want to use my understanding of people to create and bring to life marketing strategies that help brands add value to the lives of consumers. As an Economics major, I developed a deep understanding of how people make decisions with limited resources. Through my Art & Design minor, I established a strong foundation in creative problem solving and visual communication, and I pushed myself to think beyond the numbers and theories of economics. I pursued a Master of Management degree with a concentration in marketing to build a foundation in business fundamentals and to bridge the gap between my Economics background and a career in marketing.

Experience

  1. Senior Media Analyst

    Infinite Roar

    Jan 2026 — Present · Chicago, IL, US

Education

  • University of Michigan - Stephen M. Ross School of Business

    Minor, Business

    2019 — 2021

  • University of Michigan - Stephen M. Ross School of Business

    Master of Management, Business Administration and Management, Concentration in Marketing

  • Fiorello H. LaGuardia High School of Music, Art, & the Performing Arts

    High School , Visual and Performing Arts

    2013 — 2017

  • University of Michigan

    Bachelor of Arts - BA, Economics

    2017 — 2021

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Lucy Xu — Senior Media Analyst at Infinite Roar in Chicago, IL, US | Unifers