Lucy Upton
Marketing Manager @Tarte Cosmetics
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WORK HISTORY
Marketing Manager @Tarte Cosmetics
US
Tarte Cosmetics is a leading beauty brand dedicated to creating high-performance, natural, harmless cosmetics so everyone can have healthy, naturally beautiful skin. Our products use all-natural ingredients and innovative technologies, are free of harmful chemicals and animal ingredients, and undergo rigorous animal-free testing to ensure safety and reliability.Our cosmetics product line covers all aspects of base makeup, eye makeup, lip makeup, etc, providing customers with a wealth of choices to meet the makeup needs of different occasions and needs. Not only do our products offer high color saturation and longevity, they also moisturize and care for skin, revealing its natural radiance.
EDUCATION
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA
ABOUT LUCY UPTON
Research industry trends, competitors and target markets. Understand customer needs and preferences through surveys and interviews. Develop overall marketing strategies based on market research results. Set clear marketing goals and KPIs (key performance indicators). Establish brand image and core values. Lead and manage the marketing team, assign tasks and oversee execution.
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