Lucy Siddall

WORK HISTORY

EDUCATION

SKILLS

ABOUT LUCY SIDDALL

Copywriting - Content – Brand DevelopmentWith a background in editorial and content, I am an experienced copywriter with an IDM Advanced Certificate in Digital Copywriting. Marrying content, brand strategy and user engagement, I am passionate about developing a tone of voice that builds a sense of community in a notoriously fast-moving digital space, embodying a brand’s core values and overall strategy to deliver consistent growth and user conversion. I have experience shaping e-commerce content, including social, email, and website copy, and crafting detailed and well-researched features, interviews, and think-pieces. I have also managed robust social media strategies and led the proofreading and editing of self-written and contributor pieces. Balancing creativity with strong commercial acumen, I have pivoted my skills from fashion buying to copy and content writing. I use a broad understanding of consumer trends to inform stylistic changes, brand narratives, and long-term strategic planning. I have a passion for written content and expanding my professional skills to build knowledge and expertise in digital copywriting, engagement and the landscape of modern communications while writing in both freelance and full-time capacities across the lifestyle, fashion and social sectors. I’m excited to build my network on LinkedIn, connect with others in the same field, and expand my knowledge of industry changes and trends.