Lucy Shores Kosturko
Founder Member @Parenthood Ventures
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WORK HISTORY
Founder Member @Parenthood Ventures
Raleigh, NC, US
Parenthood Ventures is a founder ecosystem for ParentTech: Startups serving parents and children, fertility to teens. Parenthood Ventures’ founders have raised more than $65 million in funding in the 9 months since our launch, and this is the tip of the iceberg, as millennials and gen z age into parenthood and demand a new generation of tech-enabled products and services - including family fintech, maternal and pediatric digital health, connected devices, education, childcare, clothing, entertainment and more. As in any industry, the founders best placed to build fit-for-purpose solutions are those living the challenges they’re solving: which means our teams are mostly parent-led, often female-led and typically based in suburban locations outside of traditional tech hubs. We are proud to be the first and only digital-always ecosystem for the sector.
EDUCATION
North Carolina State University
Doctor of Philosophy (Ph.D.), Educational Psychology
North Carolina State University
Master of Science (M.S.), Computer Science
Rhodes College
Bachelor of Arts (B.A.), Psychology/Computer Science
ABOUT LUCY SHORES KOSTURKO
Expertise: Behavioral Change | Health Communications | AI-Driven Healthtech | Product Leadership & Scale | Customer Experience | Startup Leadership | SBIR I help healthcare organizations bridge the gap between communication and patient impact. With 15+ years applying AI and behavioral science to learning, engagement, and behavior change, I’ve built systems that turn insights into measurable outcomes. As Co-founder of Social Cascade, I lead a AI-driven platforms that enable healthcare providers to engage patients between visits, improving retention, trust, and revenue durability. Our NIH-backed contextual intelligence engine personalizes communication at scale, moving beyond transactional reminders to meaningful patient engagement. Previously, I’ve combined experience in Fortune 500 tech (SAS), academic research (NC State), and nonprofits, applying quantitative and mixed-methods approaches to user-centered design, learning science, and behavioral analytics. I serve on boards, mentor startups, and focus on strategic, resilient, and scalable solutions. Professional Skills: AI & data analytics | Behavioral change design | Product leadership | Customer experience | Go-to-market & scale | Mixed-methods research | Public speaking | User experience & interface design | Educational & healthcare technologies | SBIR and grant management Technical Skills: Microsoft & Google Suites | Google Analytics | Agile & JIRA | SAS | SPSS | GitHub | Airtable | Canva Research Interests: AI for behavior change | Human-computer interaction | Self-regulated learning | Reading comprehension | User modeling | Intelligent tutoring systems | Data-driven patient engagement
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