Lucy Moss
Website & Creative Lead @Ventro
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WORK HISTORY
Website & Creative Lead @Ventro
In my role, I manage and optimise the company\'s websites, ensuring they are functional, user-friendly, and aligned with the current marketing goals. Responsibilities include designing, maintaining, and updating websites, improving SEO, and ensuring fast load times across our portfolio of websites. Whilst analysing web traffic, implementing strategies to enhance user engagement, and troubleshoot technical issues. Maintain and update each website, ensuring content accuracy, functionality, and alignment with SEO best practices. Work with the wider marketing team to implement web-specific campaigns, including landing pages, forms, and interactive features. Carry out regular audits of website performance, including speed, accessibility, and user experience, making necessary improvements. Monitor and report on website analytics to identify trends, opportunities, and areas for optimisation. Create and maintain the group intranet. Develop and test strategies to increase form fills across all Ventro websites, enhancing lead generation and user engagement across sites. Support the wider team with creative tasks, including the development of visuals, presentations, and branded materials as needed.
EDUCATION
Hereford College of Arts
Extended Diploma in Art & Design
Arts University Plymouth
Bachelor of Arts - BA, Graphic Design
ABOUT LUCY MOSS
I am Website & Creative Lead at Ventro Group, responsible for attracting quality leads through digital campaigns whilst analysing data to gain feedback into marketing. My aim is to bridge the gap between marketing and design to create and boost innovative ways of communicating and gaining new clients for sales. I primarily work on: Updating and improving the group websites, which include: Ventro, Firntec, Dorset Fire Protection & Harrold-Jones Services. Successfully increasing traffic and form fills. Managing internal company sites including our Intranet. Alongside my main role at Ventro Group, I run my own freelance business; Fineline Studio a Graphic Design studio, keeping local clients design requirements up to date and fresh for their businesses.
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